Course module on Flo from Progressive published

My course module was recently published in the winter 2015 volume of Teaching Media Quarterly. The article, “Progressive’s Flo: Convergence Brand,” investigates branding through a case study of Flo, the Progressive Insurance mascot.

Teaching Media Quarterly is an online journal dedicated to circulating practical and timely approaches to media concepts and topics from a variety of disciplinary and methodological perspectives. The winter 2015 volume focuses on critical approaches to teaching brands.

Published by leahshafer

Assistant Professor, Media and Society Program, Hobart and William Smith Colleges

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: