My course module was recently published in the winter 2015 volume of Teaching Media Quarterly. The article, “Progressive’s Flo: Convergence Brand,” investigates branding through a case study of Flo, the Progressive Insurance mascot.
Teaching Media Quarterly is an online journal dedicated to circulating practical and timely approaches to media concepts and topics from a variety of disciplinary and methodological perspectives. The winter 2015 volume focuses on critical approaches to teaching brands.
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